Why Producer Dru DeCaro Says “DISCO Is Central To My Daily Practice”
Dru “Falconry” DeCaro is a Los Angeles-based, Grammy-nominated producer, songwriter and multi-instrumentalist who has worked with such high-profile performers as Dua Lipa, Miguel, Khalid, Pop Smoke, Machine Gun Kelly, Trippie Redd, Chance The Rapper, SAINt JHN, Vic Mensa, Ty Dolla $ign, P!nk, and Travis Barker.
As a true multi-hyphenate, Dru also composes music for sync via the publisher and record label Position Music, which places music across thousands of advertising, trailer, film, TV, and video game projects,
"The sync game is so interesting,” Dru tells DISCO. “Because I may write a song, forget about it, and it comes out two years later. It's always great when that happens, but the sync thing is a little more immediate. You gotta have your stuff really well organized. I welcomed the switch to DISCO, just for my own sanity."
Dru spoke to DISCO a bit more about how he uses DISCO, including building out aesthetically pleasing (and fully customizable) Artist Pages to send to different industry clients and using DISCO’s Reporting and Analytics features to gain insight into which tracks his artists are responding to.
“DISCO is an inevitability”
Prior to using DISCO, Dru says he tried his best to organize tracks in folders on his phone and running up against storage limitations with other file-sharing platforms. “DISCO is an inevitability,” Dru says. “This is the functionality that you want. I welcomed the switch to DISCO just for my own sanity. And at that point, it had already become the industry standard.”
Dru also struggled with the fact that other storage platforms did not offer a seamless streaming options, unlike DISCO, which lets users create streaming and/or downloadable playlists. “People need to be able to listen or watch it right there, as opposed to downloading. You're asking for trouble, making that extra step for folks. The last storage platform I used seemed so cavalier about being slow to respond with streaming. So when I entered DISCO, that didn't seem to be a problem.”
"The user interface is really clean and seems built for what we do.”
Because Dru writes and produces music for multiple purposes, whether it’s producing music for commercial artists, himself, or composing for sync, he has set up a few different DISCO Artist Pages, a feature within the DISCO platform that lets users create dedicated webpages showcasing music and other information, like photos, website, social links, and a bio.
"The user interface is really clean and seems built for what we do,” Dru says. “That's really important because in sync — and certainly in pop — aesthetics and vibes are such a huge part of what you're sending. I find it fun and probably good practice to have several pages going so I know who I'm talking to and how I want to present to them, and I can cut away all the static."
“In my world, there are multiple entities,” Dru continues. “I am a producer by myself. Sometimes I present myself as my new band, The Audacity. Then if I'm doing something with a corporate entity and need to be a little bit more buttoned up, that's a whole other thing. I'm not Falconry, the hip-hop producer. I'm not the dude who plays guitar in this new punk rock band. None of that would make any sense. That’s why DISCO is so central to my daily practice.”
Dru finds that each of his Pages serves a different purpose; he customizes each one to send to different industry partners. “I find it fun and probably good practice to have several Pages going so I know who I'm talking to and how I want to present to them,” he says. “I can cut away all the fat. And frankly, the sync guys don't need to know that I'm in a punk rock band. And when I'm sending instrumentals to the mix engineers who I do have a relationship with, they don't need to scroll through my bio.”
DISCO’s Reporting & Analytics: “That information is worth its weight in gold”
When Dru collaborates with artists, he tells DISCO how helpful it is to get an idea of who is responding and listening to what. Looking at DISCO's analytics insights, the producer can see how many times his tracks have been played, giving him an idea of what his clients are responding to.
“You can clock how many times they’ve streamed it or shared it or whatever,” he says. “When you're sending stuff to artists, you know that they heard it or they didn't hear it. I mean, that information is worth its weight in gold.”
Dru continues: “Everything we do, everything we send, we’re clocking who received it and how many times they opened it, how many times they listen to it, how many times they downloaded it. And then we get to bring that back into the studio. Whether we ever get feedback from that team, that's feedback for us. We go, “Oh, this is the one that got downloaded the most. It's all right there on my DISCO platform. Every time I send out a playlist, it's like, ‘Here's 50 tracks, because I have no idea what you're going to like. It's overwhelming for a lot of artists. Now I can send seven tracks and see what was being reacted to. We can be a little bit more targeted about it.”
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